At a recent business event, I met a woman whose story deeply impacted me.
She is English, and her father, also English had married a woman from Kenya. Together, they had two daughters-the woman’s half-sisters. When their father passed away, she took on the responsibility of caring for them.
She told me that one of the biggest challenges they faced early on was something many people take for granted-finding someone who could manage and care for her half-sisters’ Afro-textured hair. Hair, as we know, is never just hair. It is deeply tied to our identity, culture, and sense of self. Instead of stepping back, she leaned in. She educated herself. She even took a course on Afro-textured hair so she could care for her sisters with confidence, respect, and love.
That small act may seem ordinary, but to me, it was a profound example of love in action. Not romantic love, or performative gestures. But a quieter, deeper love-the kind that says:
“You matter. I want to understand you. I see you.’
Her story reminded me of why I am building Eumel-to create a space rooted in care, empathy, and the celebration of difference. Because skin and hair care should never be one-size-fits-all. It should be unique and layered as the people it serves.
At Eumel, we create specialist, personalised skin and hair care that acknowledges difference-not as a challenge, but as something to be understood, respected, and embraced. We are here to support people in feeling seen, cared for, and affirmed in their full selves.
Because real care begins with curiosity. And real beauty begins with being known.
We do not all look the same.
We do not all live the same stories.
But we can choose to understand, to affirm, and to show up for one another.
We don't have to share someone's background to stand beside them.
We just have to be willing to meet each other in our full humanity.
That is the kind of world we believe in.
That is the kind of brand we are building.
